How significant is the impact of product description on sales?
Only a few studies revolving around professional product descriptions, especially fashion, exist. Based on that, it is hard to measure the impact. According to one study, most of products are abandoned due to unclear product information.
But some product without professional production description sells so well. You have to say something about your product, right?
People do rely on some words when they shop online. An inadequate and unimpressive product description can possibly be a huge turn off, becoming a reason for high sales of your competitor’s products. So, if you don’t have a professional product description for your fashion brand, it’s not too late.
You still have time to convert a bad one into a professional product description.
Writing sales-worthy fashion-related professional product description is something many startups lack. So don’t be among them.
Be informative and concise. Avoid eye roll phrases. Professional product description’s main focus is to provide information to potentials customers. It must be mobile-friendly as all of the users are on mobile and shop through it. Ok! Get back to what we are discussing – eye roll phrases. Be concise and describe your product in a manner that impresses.
Be relevant to the client. When writing professional product descriptions, many fashion brands ramble many detailed features without explaining why it is best for the client. Keep it relevant, and don’t assume a customer knows everything.
Better to utilize a storytelling approach. Create a feeling of connection. Appeal their imagination. Other than this, social proof appeals to customers as fast as the speed of light. If your professional product description is coupled with happy customer reviews, you will do great in the future.
Last but not least, be mindful of user experience. Write it in a way that is easy to read. Keep it simple. For a better experience, create concise bullet points.
If you ace your professional product description, then no one can stop you. Good product descriptions always attract and lead to sales. Think of yourself; you always first dive into the information about the product and then decide whether to buy it or look for other options.